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Company

We build the bitsunderneath.

Be More Purple is a technology company for regulated iGaming. We build the platform behind casino and sportsbook brands, and we work with the businesses that run them.

Why we exist

Stop stitching vendors together.

Too many operators run a patchwork: one supplier for the wallet, another for the sportsbook, another for promotions, with reconciliation as the glue.

We think the parts should be connected properly from day one, and that the operator should own the experience: its brand, its players, its data and its margins. So we built one engine with accounts, wallet, betting, games and controls behind it, and an API in front of it that lets every brand look like itself.

Where we are

Built. Demonstrable. Not yet licensed.

We’d rather tell you than have you find out.

  1. Now

    The engine is built.

    Accounts, wallet, sportsbook, games, controls and the operator platform are implemented and run in working demonstrations on play credits.

  2. Next

    Testing and approvals.

    Independent testing, live provider integrations and the licences and approvals needed before regulated deployment.

  3. Then

    First approved deployments.

    We’re in early conversations with bookmakers now, so the first live deployments fit real businesses.

Be More Purple is not currently licensed and does not offer gambling to the public. All demonstrations use play credits.

Investor centreExplore working demos

Leadership

The people building it.

Gambling industry knowledge, software development, a long history in sport and customer experience design.

  • Barrie Moran

    Chief Executive Officer

    An experienced software developer in the gambling industry.

    Articles

  • Taylor Grant-Fordham

    Chief Technology Officer

    A gambling software developer with a long history in sport.

    Articles

  • Steve Evans

    Chief Operating Officer

    An industry leader in gambling.

    Articles

  • Sammie Hunt

    Design Lead

    A sports designer and manager.

    Articles

Beyond the platform

You don’t have to take the platform to work with us.

Your existing systems can stay the starting point. Each engagement is scoped on its own: deliverables, responsibilities and terms agreed up front.

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How we behave

  • Know the complicated stuff.Then say it like a human.
  • Prove the claim.If we can’t evidence it, we don’t say it.
  • No jokes where clarity matters.Accuracy is more Purple than swagger.
  • Could anyone else have made it?Then push harder.
Careers

Let’s talk about what you’re building.

Tell us what you’re building. We’ll tell you plainly what the platform does today and what it would take.

Talk to us