Brand deals and partnerships
Partnerships that do more than a logo.
A sponsorship is a contract; an activation is what makes people notice it. We help gambling and technology brands find, shape and activate partnerships with clubs, rights holders and media, and make sure every one is fit to run in a regulated market.
What we do
Where we help.
Deal shaping
Working out what a partnership should deliver, what it is worth and how it will be measured before anything is signed.
Activation
Matchday, community, fan-offer and hospitality formats, built as reusable templates so each activation is a design decision, not a scramble.
Partnership compliance
Strong-appeal and under-25 review of teams, personalities and placements, and documented approval before anything implies a partnership.
Free-to-play formats
Predictor games and second-screen products that give partners engagement they can measure, where gambling advertising is restricted.
How we work
Step by step.
- 01
Define the objective and the audience.
- 02
Review the partner for appeal and age risk.
- 03
Build the activation kit and the approval route.
- 04
Measure, report and renew on evidence.
The lines we hold
Said plainly.
- A commercial agreement is not regulatory approval.
- Never imply a partnership, sponsorship or endorsement that isn’t documented and current.
- Partners and affiliates get approved copy, conditions and targeting instructions.
Let’s talk about what you’re building.
Tell us what you’re building. We’ll tell you plainly what the platform does today and what it would take.