Be More Purple. Technology for regulated iGaming.
SaaSwith Sass.
We build the bits underneath regulated gaming: identity, wallet, ledger, jurisdiction, payments, casino, sportsbook, risk, and the operator tooling that runs them.
- More considered.
- More capable.
- More useful.
- More ambitious.
- Less ordinary.
One platform. Every moving part.
Don’t build another silo.
Casino, sportsbook, wallet, risk and redemption, connected properly from day one.
See how it fits togetherIdentity & player
One player record: registration, history, limits and exclusions. Identity providers plug in through ready-made interfaces.
Wallet & ledger
Every value movement gets an immutable event. Balances can be reconstructed, reconciled and investigated.
Jurisdiction
Policies set per brand and market: reality checks, affordability, risk scoring and trading limits, changed in configuration, not code.
Payments
Payment and location interfaces are built in. Live providers are contracted and accepted per deployment.
Casino
In-house game engines with published return figures and seed-based round verification, plus a seamless-wallet route for third-party content.
Sportsbook
Pre-match and in-play, multiples, cash-out and same-game pricing, on multi-provider odds with exposure reporting.
Risk & AML
Monitoring rules, case handling and withdrawal restrictions, with named decisions kept on the record.
Operator platform
Players, withdrawals, games, promotions, audit and reporting, run from one back office.
Architecture before cosmetics
The front end renders.
The platform decides.
Your website, your app or our widgets all call one API. Balances, bets, limits and permissions are decided on the server, so a bespoke front end still plays by the platform’s rules.
- 01Your front end sends the bet slip to the API.
- 02Limits and permissions are checked at the server, not in the browser.
- 03The stake moves through the wallet and the ledger records the event.
- 04The bet is on the record for audit and reporting.
- 01The player asks for a withdrawal in your app.
- 02The API checks balance, restrictions and any open AML case.
- 03The wallet reserves the funds against an immutable ledger event.
- 04The request lands in the operator’s withdrawal workflow.
- 01The player sets a limit through a platform widget.
- 02The API stores it against the player record.
- 03Controls enforce it on every later decision, whatever the front end.
- 04The change is recorded for audit and reporting.
The brand idea
Purple is the better answer.
More considered. More capable. More useful. More ambitious. Less ordinary.
Why PurpleCompliance by design
Compliance without the beige.
Controls live in the platform, at the point each decision is made. Here is what is built in and what depends on the providers and configuration each deployment brings.
Safer gambling controls
Financial limits, cooling-off, reality checks, account exclusions and server-side game controls.
Included
AML workflows
Monitoring rules, case handling, withdrawal restrictions and named decisions.
Included
Audit trail
Operator actions in the back office are written to an audit record.
Included
Regulatory reporting
Regulatory and management reporting, bet search and exports, reviewed per jurisdiction.
Configuration dependent
Identity & national exclusion
Provider interfaces and drivers exist. Live verification and exclusion schemes are configured per deployment.
Provider dependent
Payments & geolocation
Interfaces exist. Real-money deployment needs contracted providers and verified configuration.
Provider dependent
Status describes the platform today. A live deployment also needs contracted providers, operator configuration and the approvals each market requires. We supply technology; licensing and regulatory responsibility sit with the operator.
How compliance works hereProducts
Casino and sportsbook.
One engine.
Our first commercial platform is a sweepstakes casino and sportsbook, built on the shared Be More Purple infrastructure: under your brand, on your domains, with your configuration.
Demos run on play money in a non-production environment.
- 01
Configure
Select product, modules, markets and operating requirements.
- 02
Integrate
Connect providers, payments, identity, geolocation and partner services.
- 03
Brand
Apply your brand, domains, front-end configuration and experience.
- 04
Launch
Complete readiness checks, enable the approved market configuration and go live.
The SaaS earns trust.
The Sass earns attention.
Know the complicated stuff. Say it like a human. That goes for the software as much as the sentences.
Why Purple