Compliance
Compliancewithout the beige.
Controls live in the platform, at the point each decision is made: not in the browser, and not in a spreadsheet after the fact.
By design
Where the controls sit.
Each area says whether it’s built in, set per market, or depends on a provider you contract.
Jurisdiction policy
Reality checks, affordability thresholds, risk scoring, loyalty and trading policy are set per brand in configuration and enforced on every decision.
Configuration dependent
Identity & age
Provider interfaces and drivers for identity verification and national exclusion schemes are in place. Live providers are configured and accepted per deployment.
Provider dependent
Geolocation
A location interface sits alongside payments. A contracted provider is configured where a market requires it.
Provider dependent
AML & sanctions
Monitoring rules, case handling, withdrawal restrictions and named decisions. Sanctions checks connect through the providers each deployment contracts.
Included
Safer gambling
Financial limits, cooling-off, reality checks, account exclusions and server-side game controls. Campaigns never reach self-excluded players.
Included
Auditability & reporting
Named write-audit coverage, regulatory and management reporting, bet search and exports reconciled against the ledger.
Included
Safer-gambling controls are mapped against the UK Gambling Commission’s remote technical standards as a reference. Market-specific configuration is reviewed with each operator before launch.
Software is evidence
Policy, per brand.
Two brands on one platform can run different reality-check, affordability and risk policies. This is the screen where that’s set.

Responsibility
Who does what.
A licence is not a software setting. Clear lines make for faster approvals.
Be More Purple
- Builds and maintains the platform and its controls
- Configures the technology to the operator’s agreed policies
- Supplies evidence for testing and approval
- Integrates the providers the operator contracts
The operator
- Holds the licence and its obligations
- Owns its policies, thresholds and regulatory reporting
- Contracts identity, payment, geolocation and content providers
- Takes its own legal and compliance advice
Independent parties
- Regulators grant licences and approvals
- Test houses decide game and RNG outcomes
- Auditors and certification bodies assess security programmes
Nothing on this page is legal advice. Be More Purple is not currently licensed and does not offer gambling to the public.
Talk to us about your market.
Tell us where you want to operate. We’ll show you how the controls map and what your launch would need.