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Technology

One platform.Every moving part.

We sell the technology underneath, not a skin on top. Accounts, wallet, betting, games and controls run behind one versioned API, so the experience can change without the engine changing with it.

See the capabilities

Platform architecture

The front end renders. The platform decides.

Pick a journey and follow it through. Controls sit at the server decision point, so a bespoke front end can’t skip them.

Your websiteWidgetsYour appPlatform APIVersioned. OpenAPI.AccountsWallet & ledgerBettingGamesControlsOperator back officeAudit & reportingYour websiteWidgetsYour appPlatform APIAccountsWallet & ledgerBettingGamesControlsOperator back officeAudit & reporting
  1. 01Your front end sends the bet slip to the API.
  2. 02Limits and permissions are checked at the server, not in the browser.
  3. 03The stake moves through the wallet and the ledger records the event.
  4. 04The bet is on the record for audit and reporting.

Capabilities

Know what’s built. Know what it needs.

Every capability says plainly whether it’s included, or depends on a provider or on your configuration.

  • Identity & player

    One player record: registration, history, limits and exclusions. Identity providers plug in through ready-made interfaces.

    Provider dependent

  • Wallet & ledger

    Every value movement gets an immutable event. Balances can be reconstructed, reconciled and investigated.

    Included

  • Jurisdiction

    Policies set per brand and market: reality checks, affordability thresholds, risk scoring and trading limits, changed in configuration, not code.

    Configuration dependent

  • Payments

    Payment and location interfaces are built in. Live providers are contracted and accepted per deployment.

    Provider dependent

  • Promotions & bonuses

    Every offer is a trigger, conditions and a reward. New promotions are configuration, not a release.

    Included

  • Casino

    In-house game engines with published return figures and seed-based round verification, plus a seamless-wallet route for third-party content.

    Included

  • Sportsbook & trading

    Pre-match and in-play, multiples, cash-out and same-game pricing, on multi-provider odds with exposure reporting.

    Included

  • Geolocation

    Location interfaces sit alongside payments. A contracted provider is configured where a market requires it.

    Provider dependent

  • Risk, fraud & AML

    Monitoring rules, case handling and withdrawal restrictions, with named decisions kept on the record.

    Included

  • Operator platform

    Players, withdrawals, games, promotions, audit and reporting, run from one back office.

    Included

  • Reporting & reconciliation

    Regulatory and management reporting, bet search, breakdowns and exports, reconciled against the ledger.

    Configuration dependent

  • APIs & integration

    A versioned API documented in OpenAPI, partner keys with scopes and rate limits, widgets and native app codebases.

    Included

  • Security & observability

    Two-factor sign-in, staff capability checks, tenant isolation and an audit trail with no edit route. Certification is not claimed.

    Included

  • Multi-brand & multi-tenant

    Shared platform infrastructure with tenant-level branding, domains, configuration and data boundaries.

    Included

Included means the code and supporting evidence exist. Provider dependent means an interface exists and a contracted provider is connected and accepted per deployment. Configuration dependent means it is set per brand and market and reviewed with the operator. None of it is a licence; approvals sit with the operator and the regulator.

Operator platform

Sass outside. Clarity inside.

The back office gets the same attention as the brand. Players, withdrawals, safer gambling, AML cases, trading limits, offers, the regulatory return and the audit log: every menu item is a working workflow.

Inside the operator platform
Be More Purple platform dashboard showing gross gaming revenue, turnover, deposits, withdrawals, players and self-exclusions, with the full operator menu
DemoPlatform dashboard. Illustrative data on a test environment.

APIs & integration

Build it your way.

Full API delivery from launch. Bring your own front end, start from our widgets, or let us build it with you.

  • Direct API

    Build a bespoke web or app experience against the versioned API, documented in OpenAPI. A custom sportsbook front end already runs this way.

  • Web widgets

    Drop platform functions into a compatible web page, backed by the same accounts and operator platform.

  • Site builder

    Compose journeys visually with the WordPress and Elementor integration while accounts, wallet and game decisions stay in the API.

Recorded inventory, 25 September 2026: 335 documented API operations, 43 front-end widgets and 10 skin presets. Counts describe implementation breadth, not regulatory approval.

APIs & integration

Let’s talk about what you’re building.

Tell us what you’re building. We’ll tell you plainly what the platform does today and what it would take.

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