Chief Executive Officer

Barrie Moran.

Barrie Moran has spent more than 25 years working where business, technology and marketing meet, building websites, campaigns, platforms, teams and businesses. Barrie founded Purple Imp in Dundee in 2016, where the work kept coming back to sport: football clubs, a league, darts players, a golf tour operator and a sportsbook. These days Barrie’s focus is practical AI and automation, and the question of how a business would be built if it started again today.

LinkedIn (opens in a new tab)barriemoran.com (opens in a new tab)The team

Articles by Barrie

Operations
Lucky Tiger: launching a Scottish bookmaker, end to end
Website, app, compliance, marketing and the automations that keep it all moving. What it took to put a new bookmaker into one of the most crowded, most regulated markets online, and what it taught us about the platform underneath.
Barrie Moran · 1 October 2026 · 4 min read

Let’s talk about what you’re building.

Tell us what you’re building. We’ll tell you plainly what the platform does today and what it would take.

Talk to us

Barrie Moran.

Articles by Barrie

Lucky Tiger: launching a Scottish bookmaker, end to end

Let’s talk about what you’re building.